11 Best Landing Page Builders

There’s a reason why landing pages are so good at converting compared to your usual webpage.

A homepage, for example, will usually be full of distractions, such as tons of links, images, and separate pieces of content. These are known as ‘leaks’.

A landing page, on the other hand, is super focused on one goal. This is drawing browsers to the call of action.

Having fewer links and options to navigate off the landing page improves conversions, as there are fewer tempting distractions to click on that will push visitors away from the call of action.

That’s why pro marketers know that dedicated and focused landing pages are important for closing sales for a campaign.

Yes, an easily navigable and attractive homepage is crucial too.

It displays the brand, allows visitors to view a range of products and services, and provides extra information about the company.

From the homepage, browsers are free to explore the website fully. However, that doesn’t mean they’ll necessarily make a purchase.

The landing page serves a completely different purpose. Everything about the landing page is designed to promote an offer and call to action to transform visitors into customers.

It’s working to convert the traffic the website is already receiving into a paying customer.

There are lots of variations of landing pages that differ depending on the specifics and the industry of the business. However, generally, there are two typical types of landing pages.

The first is the lead generation landing page, otherwise known as ‘lead gen’ or ‘lead capture’ pages.

These pages usually use a form as their call of action and the aim is to collect lead data.

This data usually consists of the names and email addresses of browsers.

B2B marketers and brands selling high-ticket products often use a lead generation landing page to create and build lists of potential customers.

They may offer something for free to entice visitors to add their data, such as an eBook or webinar. Many ecommerce companies also used these pages for list building too.

The next type of landing page is a click-through landing page. These pages are often used by ecommerce and SaaS marketers and often direct straight to sales or a subscription.

They’ll usually feature a simple and clear button as the call to action, which transports the visitor straight to the checkout page to make a purchase.

An example here will be a landing page of this Twitter growth service that quickly introduces potential lead to the offer and then takes them to a sign up and checkout.

systeme.io is a relatively new player on the market. The software is already very popular in France, and more recently it was launched in the US.

We’ve already been hailed as the new, affordable Clickfunnels and Leadpages alternative that’s just as strong yet even easier to use.

While systeme.io helps you produce high-quality, attractive landing pages, it’s so much more than just a landing page builder.

systeme.io is an all-inclusive marketing platform, designed for entrepreneurs and small business owners that are seeking an easy way to create and manage their online business.

The completely integrated all-in-one platform allows marketers to complete various marketing tasks all from one dashboard.

With systeme.io, everything you need to run an online business and create high-converting landing pages is all under one platform ready to use.

There’s no need to invest in different apps or tools to run different aspects of marketing, it’s all available and integrated under one umbrella.

Our users can build entire sales funnels using high converting landing pages, create email lists, send unlimited emails, build a blog, create online courses, manage affiliate programs, plus more from one easy-to-use platform.

That means systeme.io is super-easy for anyone to use, even if they’ve never built a website before.

Considering what systeme.io includes, it’s very affordable too as it cuts out the need to invest in extra software and tools.

systeme.io provides 4 different price packages that differ in how many email subscribers they include, along with other perks.

First off, we offer a completely free plan so you can test out the platform before investing in a package.

No credit card details are required either, so you don’t need to worry about getting sucked into paying for an ongoing subscription.

Here are the 3 paid pricing options and what they include.

Unbounce is probably the most recognizable brand when it comes to landing page builders.

It was one of the first landing page programs on the market, and the brand is still going strong. This says a lot as there’s so much competition nowadays.

Featuring a slick and easy-to-use drag-and-drop landing page builder, Unbounce isn’t the best tool for complete beginners but for the pros out there it’s one of the most advanced options you’ll find.

With Unbounce, users can build and test custom landing pages, website popups, and sticky bars to increase conversion rates and launch campaigns quickly.

The drag-and-drop builder is very intuitive and easy to use, meaning you can craft your first page within about 10 minutes.

Unbounce focuses on more than just producing attractive landing page builders.

With Unbounce, the importance is that the landing page converts. As we know this is the whole point of crafting landing pages in the first place.

Unbounce helps with split A/B testing, AdWords integration, and visitor stats, making it a great tool for more experienced marketers.

Plus, you can integrate Unbounce with other marketing platforms such as WordPress, Salesforce, Marketo, and other email marketing platforms such as Mailchimp.

Among intermediate and advanced marketers, it’s fair to say that Unbounce is one of the favorites for creating highly optimized landing pages.

In terms of functionality, Unbounce is up there at the top.

It features a highly responsive drag-and-drop interface, a huge selection of landing page templates, fast page loading times, comprehensive analytics, and many extra marketing and sales integrations.

You can also optimize pages for mobile, which is so important in today’s day and age.

It’s important to note that for beginners, Unbounce probably isn’t the best option.

New marketers and business owners may feel overwhelmed by the complexity of it, and this can be off-putting when fresh to the world of online business.

However, as you may have guessed, an advanced tool like Unbounce comes with a price tag and it certainly isn’t a cheap option.

But while Unbounce is one of the more expensive options on the list, you do get a lot of bang for your buck when it comes to producing attractive and high-quality landing pages.

Unbounce costs $90/month for the Launch plan. The Optimize plan is $135/month, and the Accelerate plan begins at a whopping $225/month.

As the name implies, Instapage is all about speed and ease. Within a matter of mere minutes, you can have attractive and highly converting landing pages live on your website.

These can be created from a selection of over 200 templates. These templates include a huge selection of types, from webinar pages to thank you pages to click-through pages.

Create beautiful, on-brand, mobile-responsive templates without the need of a freelancer or the help of a software developer.

Plus, the setup of the tool is quick and easy, taking only about two minutes long.

Plus, the setup of the tool is quick and easy, taking only about two minutes long.

Instapage is known among marketers as ‘the most powerful landing page platform’ along with its user-friendly drag-and-drop interface.

The builder is simpler than Unbounce, making design easier and faster.

Plus, beginners will feel more comfortable using it too. This makes it a great tool for a variety of different business owners, from the casual blogger to the small online business owner and marketing agencies too.

However, like Unbounce, Instapage is one of the most functional, high-performing, and powerful landing page builders on the market.

No coding is required to operate the software, and there are over 150+ Capterra reviews, which is a great sign. This is more than any other landing page builder on the market.

Another advantage of Instapage is that it’s suitable for both beginners and advanced users. So, if you start as a beginner and then want to start experimenting with extra features, you can do so with Instapage.

The drag-and-drop editor is user-friendly, customizable, and easy to use. Plugins are friendly and it’s super easy to move content around. Form creation and page design are easy too.

For the more advanced marketers, Instapage comes with A/B testing functionality and real-time analytics to help produce higher converting pages.

Plus, Instapage integrates with pretty much any software you might already be using, making it easy to incorporate into your marketing plan.

These programs include Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber, and more.

You can also use your domain URL to create pages or integrate using the WordPress plugin.

However, it’s important to note that you’ll have to invest in the more expensive Custom pricing option to use the A/B testing features, heatmaps, and personalization tools.

If you’re already using these tools with a separate platform, the core Builder plan may be suitable enough for you.

It costs $299/month for the Builder plan, which offers everything you need to set up landing pages and capture leads and sales in around 15 minutes or so.

The Converter plan comes with custom pricing, and, as mentioned, includes A/B testing and heatmaps for the more experienced marketer.

Instapage offers a free 14-day trial, so a good idea is to give it a test run first to see if the platform works well for your company.

However, one criticism is that while Instapage is more suitable for beginners than Unbounce, it lacks the level of customizability of landing pages.

Plus, it doesn’t offer popup options which can be very useful for the right marketing campaign.

Like systeme.io, Wishpond is more than just a landing page builder.

With Wishpond you can also work on other tasks, such as creating social content, popups, and complete basic automation tasks.

Plus, like systeme.io, the platform offers plenty of marketing functions aside from creating landing pages.

This includes advertising management, email marketing, competition and promotion management, and leads reporting.

Wishpond’s landing page software is powerful, intuitive, and easy to use.

Like the other tools already listed, Wishpond features and customizable drag-and-drop builder that allows users to create simple yet high-converting landing pages.

The landing page templates are beautiful and easy to customize, and A/B split testing is available too.

Each landing page also comes with a customizable opt-in form, should you wish to collect data.

The pre-designed templates are produced to encourage users to click, featuring buttons and text placed in certain positions and colors that are proven to attract browsers.

All you need to do is customize the page to match your company and branding.

For the more advanced marketers, Wishpond’s customization tools allow you to tweak the design to produce a landing page to suit your liking.

Even with the cheapest package, there’s no limit on how many landing pages, social contests, or popups you can design.

Instead, you’re limited to the number of leads you can produce from your Wishpond toolkit every month.

Another benefit of Wishpond is that plans include access to a knowledge base.

The team is also often holding webinars and publishing eBooks and articles to help users learn more about marketing and how to use Wishpond.

Plus, live chat support is available should you need some assistance. This is very useful for beginners who are new to navigating their way around the platform.

Compared to dedicated landing page builders such as Unbounce and Instapage, starting prices are lower, making it a better choice for new entrepreneurs and businesses.

However, it’s still not as affordable as systeme.io, which also offers a lot more as an integrated marketing platform.

For $75/month, you can reach up to 1,000 leads with the Starting Out plan. At $149/month, the Everything You Need plan offers 2,500 leads.

For growing businesses, at $299/month you can get up to 10,000 leads with the Rapid Growth plan.

Require even more leads? You can choose up to one million Wishpond leads but this will set you back a whopping $4,599 per month!

And if you require even more than that, you’ll need to discuss a custom package with the team directly.

Each plan offers you the chance to use any of the main apps for landing pages, popups, forms, email marketing, and more.

As mentioned, the main difference between the plans is how many leads you can collect in your account.

Plans are monthly or annual, and if you want to trial Wishponds first you can do with a no-commitment 14-day free trial on annual plans.

One criticism is that as Wishpond isn’t a dedicated landing page builder, it means customization is limited.

This is especially compared to other tools that do focus on creating landing pages, such as Unbounce and Instapage.

Leadpages is another well-known dedicated landing page builder on the market and it’s significantly more affordable than Unbounce and Instapage.

Offering over 160+ free templates to play with, Leadpages allows users to create pleasant opt-in campaigns to help capture leads and close sales. For more attractive templates to use, you’ll need to pay for these.

Plus, you can integrate using your favorite marketing tools and apps.

Leadpages allows for many marketing and sales tool integrations that allow you to design highly functional landing pages that you can publish to as many sites as you like.

The A/B split testing functionality allows you to fine-tune your landing pages and campaigns for higher conversion rates, so you know which pages work, and which don’t.

Plus, the Leadboxes feature allows you to craft popups for content upgrades.

Leadpages is a very affordable tool for marketers on a budget or those just starting, and it will help users gain a higher ROI on campaigns.

When it comes to pricing, it costs $49/month for the Standard plan. However, as this doesn’t include A/B testing functionality, it’s important to consider that this plan is quite basic.

If you use A/B split testing using another tool, however, then the $49 price point is a bargain for what it offers.

The Pro plan is $99/month, and this offers you all the A/B testing features.

While Leadpages isn’t a bad tool, especially for the price, it’s certainly not the best on this list. It’s strong at crafting forms, plus it’s very easy to use.

The issues lie with the design and editing. As the editor is clunky, outdated, and limited in customization, it’s difficult to get the pages to look exactly how you’d like them to.

Plus, the templates aren’t as pristine and perfect as those from Instapage or Unbounce.

The result won’t be a beautiful, slick, professional landing page like Instapage and Unbounce can produce, unfortunately.

Another issue is that Leadpages doesn’t make it simple to publish using your domain. So, you should only commit to Leadpages if you don’t mind using their domain.

Another con is that there is very limited customer support on the cheaper plan, so if you have any questions or issues with the tool it may take a while to get some help.

Landingi is different from the rest of the landing page builders on this list.

While you can pick from available templates (like these PPC landing page examples) and can design your own from scratch, you can also contact the Landingi team to create landing pages to your liking.

The crew will support you by designing and personalizing landing pages for your target audience and PPC adverts.

Likewise, you’re not limited by a restricted number of landing pages, traffic levels, domains, or similar.

Landingi offers 4 pricing options. These start at $35/month for the Core plan and scale up to the Agency plan for $129/month.

The flexible and easy-to-use platform offers features that are designed specifically to transform browsers directed from digital marketing campaigns into customers.

And the platform is simple for users to navigate too. No IT and coding skills are required whatsoever.

As a drag-and-drop pixel-perfect builder, Landingi is championed as a landing page builder that’s extremely easy to use.

Quality landing pages are created within a few minutes, and the plugins are also simple to use.

Create, publish, and optimize attractive landing pages from over 100 templates that have high conversion rates and trial A/B pages with ease.

However, it’s important to note that these templates are quite simple so don’t expect to create the most dazzling of pages.

Another unique feature is Landingi’s landing page import. Many other landing page builders such as Instapage previously offered this feature.

However, presumably due to copyright infringement problems these had to be removed.

The landing page export allows you to import other pages from the world wide web to ‘clone’ and takes influence from.

With Landingi you can also capture leads and use those leads to perform automation.

However, while Landingi is a strong and powerful landing page builder, to get the most out of the software you’ll likely need to invest in the higher-priced package.

A/B testing isn’t available with the cheaper package. Plus, it offers limited integration with other tools and apps which could be a problem if you use lots of external programs.

And while the editor is praised as easy to use, the mobile editor proves to be more difficult and clunky to create and optimize pages on.

However, if you do decide to invest in the pricier package, you can integrate freely with apps such as Salesforce, Mailchimp, Hubspot, and many more.

Launchrock is also very different from the rest of the landing page builders on this list.

That’s because Launchrock is a very basic and simple website builder that’s used to create landing pages for free. Yep, that’s right – there’s no fee at all.

As the features and interface are so simple, Launchrock is designed for new entrepreneurs and fresh start-ups rather than larger companies.

Often, the software is recommended for freelancers, new marketers, and tiny businesses.

So, don’t expect a plethora of rich features with Launchrock. Instead, welcome a simple, free, yet versatile alternative to expensive paid-for programs.

While there is a professional plan offered, even with this option Launchrock is unlikely to fill the business needs of a larger company

As Launchrock is geared for beginners, the editor is very easy to use, and landing pages can be created quickly.

However, despite Launchrock being a free tool, it offers some healthy features. Once your pages are created, Launchrock allows you to share them via social media.

That way you can have them discovered by the tool’s audience to help improve exposure.

The brand comes across as a young and cool service that offers a quick and cheap solution for creating landing pages, especially for those that are inexperienced in the world of marketing.

When it comes to subscribing, it’s completed easily, and no credit card is required for the free plan.

Once you’ve created your account and signed in, the next step is to choose a template to start creating your landing page.

You’ll then be transported to the editor where you can edit and customize your landing page.

There is just 1 pricing plan available with Launchrock.

Their price is fairly cheap, just $29/month and you can get lifetime access for $349.

The professional plan offers advanced user analytics and reporting, a Launchrock subdomain or custom domain, promotional help, and custom HTML and CSS.

As mentioned, while Launchrock is an amazingly affordable building and hosting landing page tool for beginners, it’s likely to be too simplistic and amateurish to work for most businesses.

The builder is clunky and suffers from several issues, plus it lacks features such as A/B split testing to help a business kick-off.

While it’s easy to edit and create landing pages, there are some bothersome interface issues and editor problems that occur. For example, when editing you often need a few minutes to figure it all out.

Often the progress bar won’t update and shifting and resizing new elements can be tricky. Plus, when you add in pictures, the layout tends to go a bit mad.

For ‘first try’ newbie marketers, Launchrock is worth subscribing to and experimenting with before a more advanced tool is necessary.

Like many tools on this list, KickoffLabs offers more than just landing pages.

The platform is created to help business owners launch and promote new products and services using a selection of features.

Aside from crafting landing pages, users can also offer awards to loyal customers in return for referrals and can run competitions.

Other features include analytics support, A/B split testing, and fraud protection. The latter helps to avoid fake contest entries and referrals being used.

KickoffLabs is a good tool for beginner and intermediate marketers and you can get a decent number of features for good value.

As well as creating an unlimited amount of landing pages, you can also craft automatic email responders, opt-in forms, popups, and contests.

The drag and drop editor interface is simple to use, and you can insert various types of media to the mobile responsive pages. You can also perform split A/B testing to learn which pages perform best.

There’s also a graphical editor, which pro marketers will appreciate. However, for those without HTML or CSS experience, it may be hard to use.

Pricing is like many other tools on this list, however, there’s a strong restriction on the number of visitors to pages and the number of campaigns that can be designed.

Each campaign is counted as a list of leads that are drawn from various landing pages.

However, a unique visitor counts as an individual who only views a KickoffLabs form or triggers an API request.

That means it’s super easy to reach the visitor limit before you’re likely to max out your campaigns, which seems unfair.

There are 4 pricing options: the Hobby, Premium, Business, and Enterprise packages. You can save a fair 30% off each package if you pay annually rather than monthly.

The Hobby plan costs $29 a month and offers 2,000 unique visitors a month with one campaign.

The Premium plan is $75 a month allowing users 10,000 unique visitors a month with five campaigns.

The Business plan is $149 a month with 50,000 unique visitors a month and ten campaigns,

Finally, the Enterprise plan is $299 a month offering 100,000 unique visitors a month and 20 campaigns, along with plenty of extra features.

Another popular landing page builder on the market is ClickFunnels, founded by Russel Brunson.

Putting it simply, ClickFunnels is a sales funnel-building software that allows users to design and create high-converting landing pages with an easy-to-use drag-and-drop editor.

As well as an editor, ClickFunnels provides users with autoresponders, email marketing software, and a shopping cart to help streamline and manage an online store.

Like systeme.io, with ClickFunnels you have everything required to market and manage an online business without shelling out for freelancers or a team of developers.

ClickFunnels is a tool designed to allow users to sell products online, focusing on the creation of high-converting sales funnels.

With ClickFunnels, you can choose a sales funnel template specially designed to sell the type of product or service you’re selling.

All you need to do is choose your sales funnel, pick your design, and attached a couple of custom elements including a logo.

Using the drag-and-drop interface, you can edit your page to create a sales funnel ready to capture leads and drive sales.

The tool makes it easy to move content around the page and add videos, so you’ll have your pages ready quickly.

Even for those brand-new to using the internet, ClickFunnels is super easy to use.

There are plenty of onboarding videos available to help you learn the ins and outs of the program, helping you craft attractive landing pages and sales funnels in minutes.

Plus, there are plugins to use, a form creation tool, plus more.

As ClickFunnels packs in a lot, the brand offers lots of tutorials and guides that simplify the whole process for users and demonstrates how to use the software easily and effectively.

ClickFunnels is designed for even the biggest marketing notice to use as a ‘website-in-a-box solution that makes it ridiculously easy to create and maintain a website.

You’ll go from having no online presence whatsoever to having a brand-new website ready in minutes.

ClickFunnels offers two different pricing packages, differing in the number of sales funnels that can be created along with extra features.

The ClickFunnels plan costs $97/month, while the ClickFunnels Platinum plan is a lot pricier at $297/month.

When it comes to creating high converting sales funnels and landing pages, ClickFunnels are industry leaders with impressive experience stretching back years.

That means they’ve seen it all when it comes to internet marketing – algorithm updates and all the services, resources, and tools out there to rank websites and produce a profit.

With a huge number of success stories, many turn to ClickFunnels as a well-known service to help produce quality landing pages for new businesses.

However, that doesn’t mean it’s the best tool for everyone.

While ClickFunnels is great for beginners, customization of pages is severely limited, and your website can look plain and outdated.

If you already have a blog or website running for a website, it’s not recommended to use ClickFunnels.

But if you’re a marketing and business novice starting from scratch, go for it.