As an organization aiming to boost its visibility, strengthen its authoritativeness, and increase sales, you should have a solid content creation strategy in place. One of the content types that should be produced regularly is blog posts.
With the frequent posting of high-quality blog content, you can achieve the three goals mentioned above – and much more. However, there is a potentially huge hurdle to this.
Frequently crafting fresh, original, and compelling blog content can take up much of your time, money, and other resources. But what if you could let a machine do the hard work of writing blogs for you?
Cue artificial intelligence (AI) technologies for blog writing. How do these work in practice? And what will the consequences of the so-called AI paradox be for (human) content creators?
Our article on AI blogging software explores exactly this – keep reading to discover more.
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AI Blogging Software: What Are the Pros and the Cons?
Before we dive into the AI content creation process, let’s briefly examine the pros and cons of using AI blogging software.
Pro: Fast, On-Demand Content Creation
If you want to publish a high volume of blog posts quickly, then AI tools might be a good way to achieve this. AI technologies use specific algorithms to create the content you need in just a few seconds, unlike human writers, who might take hours or days.
Con: Lack of Human Touch
If you think about your favorite authors, one thing that comes to mind is their unique and detailed writing style.
With excessive use of AI blogging software tools, this uniqueness risks getting lost, and your writing may look mechanical, emotionless, and repetitive.
Pro: Relatively Low-Cost Option
A professional content writer or writing agency will likely charge you higher fees than most AI blogging tools – especially if you use the free version or opt for the lower-tier options.
Con: Gradually Repetitive and Unoriginal
As we mentioned, AI-generated content often has that “robotic” feel to the writing that many savvy readers will soon begin to recognize since the software uses the algorithms mentioned earlier and lacks the intrinsic ability to create unique and innovative thoughts.
Pro: Advanced SEO Functionalities
One of the ways in which the algorithm works is by pulling relevant, high-traffic keywords from the web and adding them to your blog post.
Including high-traffic keywords throughout the text can help your content rank higher in SERPs and become more visible on social media.
Con: Poor Creativity
The word suggests it: creating a piece of content is a creative, imaginative process that comes naturally to humans. However, this element of creativity gets completely lost when it’s a machine, not a human, performing it.
If you have decided to enlist an AI blog writer to produce your first AI-generated piece of content, you must familiarize yourself with the basics.
First, just as you would in a more traditional situation, you’ll want to prepare suggestions for a topic for your blog post. Many AI writing tools, such as Jasper, can generate specific blog ideas based on the topics you enter into the software.
But let’s first take a quick step back. How do you choose which topics you want your AI blogging software assistant to work on?
You can start by selecting a few keywords. Keywords enrich your blog content and help your posts rank higher on SERPs, which can give your brand more visibility.
Next, cluster your keywords together and do a Google search to see if anything specific appears in the search results. Use the results to form a clearer idea of which topic to suggest to your AI tool.
If you are unsure what keywords work best or rank higher in your industry, try using platforms like Buzzsumo or WriterZen to help you identify ranked keywords.
Once you have identified the keywords and topics and your AI tool has provided you with a few potential ideas for your blog, it’s time to think about structure.
WriterZen and Outranking software programs can help you draft a basic content outline by pulling relevant information from some of the highest-ranking pages in Google while offering suggestions on other elements such as titles, meta descriptions, and headings.
Crafting a blog title that captures your reader’s attention and attracts them to learn more is an essential feature of effective blog writing.
A great title can also help your blog rank higher in searches on Google and Bing. Most AI tools will suggest a few possible blog titles once you have entered the primary keywords.
At this point, it’s up to you to choose the one that fits best with your blog’s topic and purpose.
Now that you have established your topic idea, selected the main keywords and title, and outlined the structure of your blog, you are all set to get down to business: it’s time to write.
There is a lot of good news regarding AI-generated blog content. First, there is now a fairly wide range of AI platforms to choose from, with more programs likely to pop up soon.
The second is that the content these tools generate tends to be quite good quality. Thirdly, it’s worth mentioning that most software tools are fairly easy to use.
According to most reviews, some of the best platforms to craft good-quality blog content include Jarvis, Copy.AI, and Frase.
With the first two, you can put together blog posts from scratch, drastically reducing the time and effort involved in the blog writing process.
Frase, on the other hand, is excellent if you want to create long-form, SEO-friendly blogs (helping you get noticed by Google AI searches), and it also allows you to design personalized templates.
And what about ChatGPT, the new kid on the block and one content writers seem to fear the most?
ChatGPT makes blog writing very quick and easy. Essentially, it follows the same process outlined earlier to deliver a high-quality blog post that you may want to use as-is or revise to better fit your purposes.
Editing and revising
Yes, AI is very smart – but even the smartest tool can sometimes make mistakes or deliver a result that does not meet your requirements.
Therefore, once your AI software tool has generated the content you need, it’s time to check its quality. To do so, you may want to combine AI tools with more traditional editing and proofreading methods.
First, check that the grammar and syntax are error- and typo-free. You can do so quickly by pasting your content to a tool like Grammarly and manually fixing any errors that have been identified.
Grammarly is a fantastic grammar checker, even when used without a paid subscription. Nonetheless, its suggestions are occasionally a bit “off,” so make sure you read your content at least once to verify whether it all flows well.
Once you have a clean, error-free piece of content, it’s time to check its readability. You’ll want your blog post to be grammatically correct, easy to digest, and pleasant to read.
Tools like Hemingway are great at helping you achieve this. By simply pasting your content to the Hemingway platform, you will instantly receive tips and suggestions on how to fix potentially problematic things such as:
- Awkward phrasing
- Passive voice
- Complex phrases
- Over-use of adverbs
Other AI tools that you can use to proofread and edit your content include Wordtune, Clearscope, and Surfer.
After checking your blog’s grammar and readability, give the content one more look without using AI platforms to ensure everything flows naturally and meaningfully.
Using AI blogging software tools to create content can have pros and cons, as discussed in our article. Generally speaking, you should be wary of relying exclusively on AI platforms for your content production, as the drawbacks are still significant.
After all, writing a blog post is a way to connect authentically and empathetically with your audience: but machines don’t have empathy, so your connection will lack authenticity.
To enjoy the best of both worlds, you can work with professional (human) writers and use AI blogging software tools for revisions, edits, and rewrites.
Want to scale your content production? Start hiring talented freelancers to write blogs for you.