Do you want to learn how to build a sales page with WordPress?
A sales page is the perfect way to showcase your products to potential customers and encourage them to make a purchase — However, the design and creation process in WordPress can be quite challenging.
So, in this post, we’ll show you how to create a sales page in WordPress, step-by-step, with no coding required.
Let’s get started!
What is a sales page?
A sales page is a webpage specifically designed to sell a product or service.
The success of your sales page depends on all the elements you decide to include on it.
Hence, you must make sure that each word and visual points towards that goal.
Design is crucial, and we’re not simply referring to aesthetics — you should be using the correct pages to achieve a particular objective, ultimately optimizing your content.
Sales pages vs. landing pages
A landing page is used to collect names and email addresses.
Think of it as pure lead generation — the visitor is directed to your landing page when they’re interested in your offer, and in exchange for their details, they’ll get access to a freebie, or any other lead magnet.
Later, you’ll try to sell them a product or service.
Selling is done on the sales page.
Website visitors can get all the information they need to decide whether or not to buy the product. Think product details, testimonials, and cost.
Now that you know what a sales page is, let’s see what you’ll need to create one with WordPress.
What you need to build a sales page in WordPress
There are a few things you’ll need before you can start creating your WordPress sales page.
Domain name and web hosting site
If you’re new to WordPress the first step of the process is purchasing:
1. A domain name — A domain name is your website’s address; it offers a user-friendly way to locate and access your webpages online
2. Web hosting — Web hosting is the place where your website’s data is stored.
Web hosting and domain names are 2 independent services.
However, they work together so you can create a functional website.
It is possible to buy both services from the same company.
In fact, it’s advised to do so; WordPress recommends using hosting services like Bluehost or Dreamhost.
Once you’ve purchased hosting and registered your domain name, you can start building your WordPress website — or at least some of your website’s pages (static pages such as your homepage, “About Us” page, and “Contact Us” page).
Landing page builder plugin
There are a few different ways to create a custom sales page in WordPress.
One method is to use a WordPress sales page theme — a WordPress theme specifically designed to function as a sales page.
A second method is by installing a landing page builder plugin.
Here are a few reasons why you should use a landing page plugin to build your sales page:
- Quick — You can easily add elements to pages using a drag-and-drop page builder
- Convenient — You don’t need to hire a professional, nor do you need any coding knowledge
- Pre-built templates — You have access to a variety of pre-designed templates to use as a starting point
- Customization capabilities — You’re capable of customizing and editing your page as you wish
Take note that not all WordPress landing page plugins will include every feature you might need to create the perfect sales page — so, make sure you do your research before you decide on installing just any builder plugin.
Strong sales copy
According to Neil Patel, you can improve your existing conversion rate by 113% or more, simply by having good sales copy.
Writing persuasive sales copy can be challenging.
It might be difficult to strike the perfect balance between engaging and instructive content.
The most crucial consideration when writing is the interests of the customers.
Pro tip: Write persuasive sales content that speaks to them on a personal level, grabbing their interest from the start.
Once you’ve bought your hosting and registered your domain name, installed your landing page plugin, and have strong sales copy, you can finally start creating your sales page.
How to build a sales page in WordPress
Here are 7 easy steps to build your sales pages using a WordPress landing page plugin — for this example, we’ll use SeedProd.
Step 1: Install and activate your landing page builder plugin
The first thing you need to do is install and activate the SeedProd plugin.
- To do this, go to “Plugins” and click on “Add New”
WordPress Plugins dashboard
- Next, enter “SeedProd” into the search bar, and install and activate the plugin
WordPress Plugins library
- Once you’ve activated the SeedProd plugin, you’ll be redirected to the SeedProd landing page builder information page where you can read about all the features it offers
SeedProd information page
Step 2: Create a sales landing page with SeedProd
After getting to know the features SeedProd has to offer, click on the SeedProd icon in your WordPress sidebar menu to view the plugin’s dashboard.
On the SeedProd dashboard, you can activate pages such as a “Coming Soon” page, and a “Maintenance Mode” page.
Next, go ahead and click on the ”+ Create New Landing Page” button to start the creation process.
Step 3: Pick a sales landing page template
Once you’ve clicked the ”+ Create New Landing Page” button you should be taken to the SeedProd landing page templates library.
SeedProd main landing page template library
You can easily filter the templates by clicking any one of the options along the top of your page or by typing in the search bar.
Additionally, you have the option to start building your sales page from scratch.
Since we want to create a sales page, we filtered the templates by clicking on the “Sales” tab.
SeedProd sales landing page templates library
Search and choose the template that is closest to the sales page design you want.
Hover over the template of your choice and click the “Tick” icon. For this guide, we’ll select the “Dinner Sales Page”.
Choosing a sales landing page template
After clicking on the template, it’ll open a popup where you’ll need to provide a name for your landing page as well as the page URL.
Page details popup
Click on the “Save and Start Editing the Page” button to launch your template in SeedProd’s visual page builder.
SeedProd’s landing page builder
Now, on to the fun part — customization!
Step 4: Customize your WordPress sales page
The SeedProd drag-and-drop page builder provides several customization features for you to edit your sales page in just a few clicks.
You can click on any element on your sales page and edit the content in the sidebar.
You can also easily change the colors, fonts (to other Google fonts), and images to match your branding.
Heading customization feature
Additionally, you’ll see that many elements on your page include block-specific templates to change the color and design quickly.
Button blocks customization feature
You can also change and customize all visuals on your page straight from the sidebar editor.
Image customization feature
Furthermore, SeedProd has dozens of ready-to-use blocks that you can use to add more content to your sales page.
These blocks are divided into 2 categories: Standard and Advanced.
The standard blocks include commonly used tools such as:
Standard blocks features
On the other hand, Advanced blocks include more landing-page-specific elements — These blocks are specifically designed for better lead generation.
Unfortunately, if you’re using SeedProd lite, you won’t be able to access all of the advanced features — If you want to use more of these blocks, you’ll need to upgrade to one of SeedProd’s paid plans (Pro or Elite plan).
Advanced blocks features
Plus, you can add pre-built sections to your sales page.
However, this feature is only available with premium plans.
Section blocks feature
Now that you know all the customization tools, you can edit your sales page until you’re happy with how it looks.
Preview your sales page
Once you’re done editing your sales page, click on the “Save” button at the top right corner to save all your progress.
Step 5: Connect an email marketing service to your sales page
SeedProd provides a variety of email marketing services you can connect to easily keep track of your leads and sales whilst growing your mailing list.
First, click on the “Connect” tab at the top left of your page.
Then, choose your preferred integration and follow the instructions to connect your account.
Email marketing services and others
Once you’ve completed the integration process, you can link your mailing list with any sign-up form you use on your landing pages.
If you’re part of a premium SeedProd plan, you’ll be able to integrate with all the email marketing tools in the image above—without a premium plan, you won’t be able to integrate at all.
Additionally, you can set up Google Analytics tracking, Recaptcha spam protection, and connect with other apps via Zapier.
Step 6: Manage your sales page settings
Now that your sales page is ready, you can head on over to “Page Settings”.
Here, you can configure your general, SEO, and analytics settings.
You can also add custom scripts in your header, body, and footer sections.
When you’re done configuring your settings, click “Save”.
Step 7: Preview and publish your WordPress sales page
Your sales page is ready, and the only thing left for you to do is publish it.
Simply, click the downwards arrow next to the “Save” button and click “Publish”.
Preview and publish your sales page
You can preview your sales page to see what it would look like once published.
You’re also given the option to view your live sales page after publishing.
Live sales page preview
Ta-da! There you have it — a completed sales page!
Top 3 best sales page WordPress pluginsW
Sales pages are crucial for increasing conversion rates and boosting sales for any online business.
With the help of a WordPress plugin, creating a sales page can be pretty simple — however, choosing a suitable sales page builder that meets your needs, requires serious consideration.
We’ve narrowed the list of landing page builder plugins down to the top 3 best sales page builders for WordPress to save you time and effort in the search and decision process.
Elementor is a leading website building platform for WordPress that allows creators to build professional websites with its visual builder.
The open-source solution from Elementor has a few pre-installed widgets and functionality that you can utilize, such as:
- Full website kits and template library
- Fully responsive with any device
- Creation workflows
- Support by a community
Additionally, you can also connect Elementor to other marketing providers and expand its functionality even further.
Elementor also provides more premium plans to take your landing pages to the next level — prices start at $49/year and go up to $999/year.
Beaver Builder logo
Beaver Builder is a drag-and-drop page builder that allows you to create landing pages with its page-building features.
This visual page builder is loaded with features that’ll simplify the creation process:
- Dozens of pre-designed landing page templates
- Pre-built rows
- Undo/redo revisions
- Custom fonts
Moreso, Beaver Builder offers more premium features if you join one of their paid plans — the standard pricing starts at $99 for the first year, and thereafter, it renews at a 40% discount and includes unlimited sites and support for 1 year.
SeedProd is a WordPress website builder, which allows you to create a custom theme and template parts using its no-code page builder.
SeedProd’s drag-and-drop page builder allows you to create landing pages and layouts with features such as:
- 200+ pre-built landing page templates
- Live previews
- Custom CSS
- Dynamic text
SeedProd has a free Lite plan, but if you want access to more advanced features, you’ll have to switch to a paid plan.
There are 4 pricing tiers for SeedProd, with the Basic tier costing $79 (includes 1 website and full support for the year) and the Elite tier costing $599 (includes unlimited websites, all features, and full support for the year).
Despite the fact that using WordPress plugins to build your landing pages can be quick and convenient, there are a few disadvantages to consider before disregarding other page builder alternatives.
Disadvantages of creating a sales page using WordPress
Not everyone is aware of all WordPress’ drawbacks and limitations — so, we’ve done some research and found 3 cons you need to know about before creating your website with WordPress.
Overall costs are higher than you think
Despite the fact that WordPress is completely free, there are still substantial expenses.
While some plugins for WordPress are free, they generally offer limited customization features — as a result, you’ll need to pay for plugins with advanced features.
Another thing to consider is that the more functionality you want, the more plugins you’ll add — this will open up the door to investing much more time (updates and keeping track of everything) and money than you initially anticipated.
Additionally, since free themes are overused, if you want your website to stand out and your visitors to have a good experience, you’ll need to purchase a better WordPress theme.
Plugins slow down your websiteW
Page speed is crucial to your website.
A brand new WordPress website with a default theme and no plugins could potentially score high on Google’s rankings.
However, when you add a theme or install additional plugins (that aren’t optimized for speed) to customize the look of your website, the page speed tends to drop — excessively.
No built-in marketing tools
WordPress integration for the majority of your marketing tools may also prove to be more challenging than you initially anticipated.
You’ll need to either manually integrate a marketing tool into your posts, or use other email services that have their own plugin.
The issue with plugins like this is that they frequently have constrained functionality and rarely provide you with the control you need to do data-driven marketing.
That concludes the list of WordPress disadvantages that no one will tell you about.
The good news is that there are a bunch of other page builder alternatives out there, and we’ve brought you one of the best!
systeme.io: The ideal all-in-one platform to create your sales page
systeme.io is a powerful all-in-one platform that you can use to create virtually any kind of page, from sales pages to newsletters to full online courses.
Take a look at our detailed Systeme.io review.
Our page builder makes it extremely easy to build beautiful sales pages complete with specifically-placed images, headers, video, links, and copy.
Additionally, with systeme.io’s page builder, you can:
- Create your pages with pre-designed page templates
- Customize your pages with a drag-and-drop editor
- Integrate your email list, payment system, and online courses
- Create and add a blog and deliver content to your audience
- Perform A/B tests on all your pages to measure their efficiency
Want to learn how systeme.io can help you create epic sales pages and more?
Check out what our core features can do and read some of the reviews from our customers.
- free — Create up to 10 pages and get 1 custom domain
- Startup — Create up to 50 pages and get 3 custom domains
- Webinar — Create up to 300 pages and get 10 custom domains
- Unlimited — Create unlimited pages and get unlimited custom domains
Furthermore, with systeme.io, web hosting won’t cost you a cent.
Our plans’ prices are both flexible and inexpensive (any annual subscription comes with a 30% discount and free web migration).
We ensure that you have a prosperous online business that is focused on producing valuable content using systeme.io.
FAQ about WordPress
Here are some frequently asked questions about WordPress.
WordPress is a free, open-source platform and can be used without any cost.
However, if you want to build a website on WordPress, you have to purchase a domain name and web hosting.
On top of that, an advanced WordPress theme or any premium plugin can end up being costly.
WordPress by itself doesn’t offer many customization features — plugins and WordPress themes are what make customization possible.
It’s possible to create sales pages in WordPress, but to do it you’ll need several third-party tools/plugins as WordPress doesn’t come with every function preinstalled.
systeme.io, on the other hand, is an all-in-one platform that has everything you need for your webpages and we allow you to migrate from WordPress to systeme.io.
Curious to see what else we can do?
Sign up with us to find out!
Other posts about WordPress:
– WordPress Email Marketing: How to Do It and What to Avoid
– The 21 Best free Plugins for WordPress
– How to Create a WordPress Online Course in 5 Steps
– How to Build a Solid sales funnel for Your WordPress Website