HomeBlogAI TrafficGoogle Ads testing verification badges

Google Ads testing verification badges

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing the use of small blue checkmarks for verified advertisers.

Spotted in the wild. Khushal Bherwani first spotted the badge on Twitter.

Why we care. Verification badges can increase brands credibility and trustworthiness with potential customers. When users see the blue badge, they know that the advertiser has been verified by Google, which means that the advertiser has met certain requirements for advertising on the platform. This can help users feel more confident in clicking on the ad and potentially making a purchase or taking another desired action.

Additionally, the blue badge can help the ad stand out from other ads that do not have the badge, potentially leading to higher click-through rates and conversions.

New on Search Engine Land

About the author

Nicole Farley

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Funnels Blog Logo

Learn more about sales funnels, email marketing, and entrepreneurship with detailed tutorials, tips and tricks, news, reviews, and more.


Copyright 2022 Funnels Blog. All Rights Reserved.

How To Write Copy That Sells

Get FREE access to the first video of our new course and learn:

✅ How to get people to give you money simply by writing texts.
✅ How you can launch and sell your offers at a much faster rate.
✅ The method to easily writing complete sales pages and email newsletters to sell your offers.