HomeBlogSEOGoogle: HTTP/3 Doesn’t Impact SEO

Google: HTTP/3 Doesn’t Impact SEO


Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO.

This topic is addressed during the November 2022 edition of Google’s SEO office-hours Q&A session.

Joined by the Google Search Relations team, Muller answers the following question:

Could the use of HTTP/3 improve SEO because it improves performance?

HTTP/3 offers performance benefits over HTTP/2 and HTTP/3. However, the performance gains are unlikely to make a difference regarding SEO.

Mueller On The SEO Impact Of HTTP/3

Mueller begins his response by stating Google doesn’t use HTTP/3 as a ranking factor or in web crawling:

“Google doesn’t use HTTP/3 as a factor in ranking at the moment. As far as I know, we don’t use it in crawling either.”

Google primarily uses HTTP/1 for web crawling. Googlebot supports HTTP/2 but only uses it when there’s a clear benefit over HTTP/1.

Support for HTTP/3 is likely a long way off. Websites that choose to adopt it early won’t see a direct improvement in search rankings, Mueller explains:

“In terms of performance, I suspect the gains users see from using HTTP/3 would not be enough to significantly affect the core web vitals, which are the metrics that we use in the page experience ranking factor. While making a faster server is always a good idea, I doubt you’d see a direct connection with SEO only from using HTTP/3. Similar to how you’d be hard pressed to finding a direct connection to using a faster kind of RAM in your servers.”

Mueller gave a similar response when asked about HTTP/3 in December 2021.

However, he suggested HTTP/3 could “potentially indirectly” affect core web vitals.

Mueller sounds more confident now in saying that there’s no impact.

Hear his response in the video below:


Featured Image: SteafPong88/Shutterstock



Leave a Reply

Your email address will not be published. Required fields are marked *

Funnels Blog Logo

Learn more about sales funnels, email marketing, and entrepreneurship with detailed tutorials, tips and tricks, news, reviews, and more.

Categories

Copyright 2022 Funnels Blog. All Rights Reserved.

How To Write Copy That Sells

Get FREE access to the first video of our new course and learn:

✅ How to get people to give you money simply by writing texts.
✅ How you can launch and sell your offers at a much faster rate.
✅ The method to easily writing complete sales pages and email newsletters to sell your offers.

SaaS-System-Image-1.webp
best-rated-course-systeme.io