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Insights into the Tik Tok Audience


Couple Watching Video

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm.

Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment.

For this report, DISQO surveyed 39,452 adult consumers in the United States with the goal of better understanding TikTok usage and consumer attitudes, particularly about brand advertising on the social media platform, including:

  • How does TikTok usage vary across demographic cohorts?
  • What do TikTok users think about efforts to market to them on the platform?
  • What actions do TikTok users take after watching brand videos, and how does that map to the consumer marketing funnel?

Visit Digital Marketing Depot to download TikTok is all that… and a bag of clips. Insights into the TikTok audience from DISQO.


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About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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