Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience.
With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized experience on every website they visit.
Natural language search is essential to providing users with the relevant search they crave. It moves beyond keyword matching and programming tedious manual rules. It uses artificial intelligence to infer meaning from complex queries. It learns from data and search patterns to provide a uniquely personal search experience to every customer.
During this webinar, presenters discuss why NLP is gaining momentum and why companies should start investing in tools with NLP to help organizations better predict intent, surface content and customize digital experiences for everyone.
Key takeaways:
- Keep up to date with the latest trends in the evolution of search technology.
- Gain crucial insight into the world of natural language processing (to stay ahead of the competition).
- Learn to enhance your search experience with the help of machine learning (it’s easier than you think!)
Speakers:
Hanieh Deilamsalehy, machine learning researcher, Adobe
Eric Immermann, practice director, search and content, Perficient
Kurt Cagle, managing editor, Data Science Central
Vincent Bernard, R&D director, Coveo
New on Search Engine Land
About The Author
We believe that relevance and personalization are critical for businesses to win in the new digital experience economy, to serve people the way they expect, and that applied AI is an imperative. Coveo is a market-leading AI-powered relevance platform. Our SaaS-native, multi-tenant platform injects search, recommendations, and personalization solutions into digital experiences. We provide solutions for commerce, service, website, and workplace applications. Our solutions are designed to provide tangible value to our customers by helping drive conversion and revenue growth, increase profitability, reduce customer support costs, increase customer satisfaction and website engagement, and improve employee proficiency and satisfaction.
How to get people to give you money simply by writing texts.
