HomeBlogSEOThe third-party data deprecation playbook

The third-party data deprecation playbook

Blueconic First Party Cookies 1536X864 1

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem.

While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers.

The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now.

Download this e-book to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover:

  • The four tools you need in your third-party data deprecation playbook.
  • How a customer data platform (CDP) enables you to execute the playbook.
  • What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now.

Download Now

New on Search Engine Land

About The Author


BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Funnels Blog Logo

Learn more about sales funnels, email marketing, and entrepreneurship with detailed tutorials, tips and tricks, news, reviews, and more.


Copyright 2022 Funnels Blog. All Rights Reserved.

How To Write Copy That Sells

Get FREE access to the first video of our new course and learn:

✅ How to get people to give you money simply by writing texts.
✅ How you can launch and sell your offers at a much faster rate.
✅ The method to easily writing complete sales pages and email newsletters to sell your offers.